M Restaurants Puts Regenerative Farming On The Map With Carbon Neutral British Beef Menu
04 Jan 2023
If you love meat too much, try conscious dining and consider Regenuary. The idea behind the movement is to consider the environmental impact of everything we buy and eat, and to source seasonal, local food for one month from ethical businesses and regenerative farmers.
Taking its sustainability credentials to the next level by celebrating Regenuary and beyond is M Restaurants. Whilst all three restaurants – Canary Wharf, Victoria and Threadneedle Street – offer carbon neutral beef all-year-round, the pioneering group is the first to partner with leader of the regenerative movement, The Ethical Butcher and farmer Neil Harley, to showcase regeneratively farmed British beef, alongside other ethically sourced ingredients.
Head to M for lunch Monday to Friday throughout January and February for its Regenuary Set Lunch Menu. Starters include a Crate to Plate salad featuring confit tomatoes, cucumber and more, all grown using hydroponic and aeroponic methods in disused London spaces. For the main event, opt for the Ethical Butcher x Neil Harley rump steak sourced from cattle that roam for up to 30 months (almost twice the lifespan of standard UK cattle) and are 100% pasture fed to encourage new plant growth and improve biodiversity. Other mains include black king fish with lemon berurre blanc and caper sauce, and a cauliflower steak with cheese empanada.
At its heart, regenerative agriculture is about being considered about the food we eat and the land it’s grown on – it’s about our health, protecting our planet and is arguably the single most exciting frontier for the food industry today.
If you want to minimise the impact of what you’re consuming, take a dip into sustainable dining this January with M Restaurants. The Regenuary Set Lunch Menu is available for £25.00 for two courses or £30.00 for three courses, Monday – Friday throughout January and February.
M Canary Wharf – 10 Newfoundland Place, London E14 4BH
M Victoria Street – Zig Zag Building, 74 Victoria St, London SW1E 6SQ
M Threadneedle Street – 60 Threadneedle St, London EC2R 8HP
I: @mrestaurants
Distributed by Roche Communications on behalf of M Restaurants on 4th January 2023
For more press information, please contact Grace Czapalski or Rhianna Tudor at Roche Communications on grace.c@rochecom.com / rhianna@rochecom.com or call 020 7436 1111