To successfully launch Clapham gastropub, The Ox, via a robust media relations and influencer outreach campaign. Agency implemented a widespread yet strategic PR plan and arranged a launch party for key hospitality, food and lifestyle media, positioning The Ox as one of London’s must-visit pubs for elevated British food and a go-to destination for Clapham locals.
In a three-month launch period, 74 x pieces of coverage was secured with a total reach of over 40 million, in titles such as; The London Standard, Metro, Secret London, Stylist, SheerLuxe Man, Hot Dinners, Propel and The Caterer. Agency also executed a strategic influencer campaign securing 20 x top-tier names.