Ever since the first YO! Sushi opened in 1997, complete with conveyor belt and speaking robot bartenders, it redefined perceptions of Japanese cuisine and culture. Since then, it has continued to break boundaries – not just in making raw fish an acceptable and popular dining experience in the UK, but developing a fantastically strong and quirky brand identity. YO! Sushi now operates more than 50 restaurants, each with their own distinct identity, united by that famous conveyor belt.
Roche Communications was retained by YO! Sushi for five years in the brand’s early days – responsible for all marketing, PR, design, print and sales promotion. YO! Sushi recently returned to the fold with Roche, once again responsible for all public relations and profile building.