29 Sep 2019
Luxury boutique hotel The LaLiT London near Tower Bridge has partnered with globally famous, devilishly daring drag-artist Violet Chachki on a ground-breaking video promoting her partnership with The LaLiT London in a true #LaLiTMoment. Celebrating #PureLove and full inclusivity, The LaLiT London is arguably the first UK hotel to smash stereotyped boundaries with love and theatricality with this star-studded partnership.
Breaking the rules of boring, stuffy, business-based, London hotels, this daringly sultry video filmed by Thomas Pieds, is fun, flirty and flamboyant. Violet marches through the hotel’s lobby into the stunning Great Hall where pan-Indian dining destination, Baluchi is lit in a deep evening blue. We follow her up the stairs past several admirers as she makes her way to the Legacy Suite and removes her wig, revealing herself in drag. It is bold, brave and unapologetic – an ethos shared by The LaLiT London and the LaLiT Suri Hospitality group worldwide.
Encompassing full inclusivity, The LaLiT London welcomes guests from all corners of the world, complementing the work of Executive Director Mr Keshav Suri who has set up the Keshav Suri Foundation which works to provide employable skills to the LGBTQ+ community, and to educate workplaces on diversity. Further to this Mr Suri filed a writ petition in 2018 which played a huge part in the abolishment of article 377, decriminalising homosexuality in India. This year Mr Suri won an Attitude Pride Award for his work around article 377 and his contributions to the LGBTQ+ community.
Talking of the video he says, “I am extremely delighted to have partnered with Violet for this video. Violet Chachki was the first drag performer at my Indian nightclub Kitty Su, in 2017, and it marked a new beginning for equality and mainstreaming the art form of drag in India. I want people to have incredible LaLiT moments, be themselves, and infuse fresh energy amongst guests. We are committed to creating an egalitarian society and we hope this sets an example for others to follow.”
Mr Suri and Violet Chachki’s long standing personal relationship is a testament to the power of #PureLove and will make for an exciting partnership now at The LaLiT London – #OopsILaLiTAgain.
The video made at the hotel was played before every show on Violet Chachki’s recent world tour. To view the video please visit: https://youtu.be/TJ_rgqKlitI
The LaLiT London
181 Tooley Street, London SE1 2JR
For more information, please contact Alissa Stroud or Meg MacMahon at Roche Communications on 020 7436 1111 or email@example.com