18 Jun 2020
Hattingley Valley has launched its first UK TV campaign, in partnership with SKY, becoming the first English wine producer to utilise the targeted advertising channel.
Following strong off-trade sales as a result of the pandemic, and a successful mixed anniversary case offer, increasing direct to consumer demand; the family-owned vineyard seized the opportunity to capitalise on affordable media options presented to them during this current time, by investing in its first ever TV advertising campaign in the UK with SKY.
The 30 second commercial, entitled ‘C’est Anglais’ has been crafted to appeal to a broad audience that may not have considered English sparkling wine before and challenges the perception that it’s only the French that make quality fizz. The advert is on air from today, 18th June, on Sky News, Comedy Central, Sky Witness, Sky Documentaries, Sky 1, Food Network, Fox, Sky Arts and TLC the advertisement. View it here.
Hattingley Valley specialises in premium, award-winning English sparkling wine. Since producing its first vintage in 2010, Hattingley Valley has developed into one of the most respected producers in the country, known for its refreshingly modern, innovative and dynamic approach to wine-making. This year Hattingley celebrates its 10th anniversary and has recently launched its first premium still wine – STILL By Hattingley 2019 Rosé.
Gareth Maxwell, Commercial Director at Hattingley Valley, said: “Working with VCCP Media, we agreed that our 10th anniversary was the right time to place a TV advert from a strategic and commercial perspective. We hope the campaign will challenge people’s perceptions of English sparkling wines and will encourage consumers to buy British.”
Issued by Roche Communications on behalf of Hattingley Valley, 18th June 2020.
Hattingley Valley, Wield Yard, Lower Wield, Nr Alresford, Hampshire SO24 9AJ
01256 389 188
For further information please contact Kate Downie at Roche Communications on 020 7436 1111 or via Kate@rochecom.com
About Hattingley Valley
Family-owned Hattingley Valley, established in 2008 by owner Simon Robinson, specialises in premium, award-winning English Sparkling Wine. The Hattingley Valley winemaking team is headed up by Plumpton-trained Emma Rice who is twice winner of Winemaker of the Year in 2014 and 2016. With over 10 hectares (25 acres) of vines across two well-situated sites, as well as a full wine analysis laboratory on site, the eco-friendly vineyard is known for its refreshingly modern and innovative approach to winemaking. All wines are vegetarian and vegan friendly.